MARKETING APPLIANCE REPAIRS

How do you get clients?

Whether you own or are starting
an appliance repair service, your success will likely depend on your ability
to market on the web.

The two most used strategies for this are
Lead Buying or Organic Google Rankings.

• Lead Buying
  Buying leads from experts who write paid ads
  for Google Adwords is how a lot of services start.

  This often yields quick results, but can be expensive in the long term
  since it will never go down in cost like organic ranking does.
  Especially if you get into bidding wars with competitors.

• Organic Google Rankings
  Developing a great website and learning to rank it organically
  through optimized content and backlinks is a second choice.

  This is what we specialize in at Marketing Appliance Repairs.

We often find that increasing the speed of a site,
and thereby the user's experience,
it can result in a quick rise in rank.

This was the case with the American College Of Building Arts

• Optimize Your Site For Keywords

  Google chooses it's results by looking at many factors on your site
  and one of the most important are keywords.

  Google uses keywords in your site's content to decide
  if it is a good match for a searchers question.

  If your clients are searching for "appliance repair Tulsa"
  and this phrase is not included in your site content.
  You have no chance of showing up in Google's results.

  Discover how to check your site for correct keyword use.

• Use Responsive, Mobile Friendly Design

  This is critical to Google because it effects their core goals,
  which is to deliver the most relevant results and to do so quickly.

  Another reason is because 60% of all seaches happen on mobile devices.

  If your site doesn't load quickly or display properly on phones and tablets,
  chances are it won't rank well.

  Discover how to check your site for mobile friendliness.

• Get Quality Backlinks To Your Site

  The quality and quantity of links pointing back to your site
  are a key factor in ranking.

  These days Google considers high quality links to be those
  from related sites from your industry or closely related ones.

  Being able to tell the difference between good and bad back links
  is critical to success on Google.

  Discover how to get the best backlinks for appliance repair.