What are Google's Top 3 Ranking Factors?
A recent study reveals that the top 3 organic listings on Google get almost 70% of all leads to be had in any category.
The statistics are as follows.
Organic Listings:
#1 position in organic rankings generates 39.6%
of all clicks according to recent study.
#2 comes in at 18.4%,
#3 generates 10.1%.This leaves approximately 30% of leads generated to be shared by
PPC, Places and the last 7 results given.As I prepare to take my own appliance repair sites back to #1 rankings.
I've decided to put together a community of like minded professionals to take to #1 with me.My research indicates that many appliance repair sites are not using their connected blogs to their maximum potential.
Most site owners blog once or twice a month or year just so they can say they have one.
Because the blog is not truly connected to other sites it contributes very little to your ranking strength.- Pay Per Click:
Surprisingly, Google's biggest money maker generates only a tiny percentage of leads.
The #1 PPC position gets 2.1% of the leads while the #2 position gets only 1.6%.
This is also the most expensive way to obtain leads. - Google Local Results:
Google Places or local results are typically services
within a locality who often have a storefront location.
While free, it is still subject to ranking algorithms
in terms of who will be on the top of the results. - Lead Generation:
Lead generation companies may be another alternative for those looking to expand.
Although sites like Angi and Yelp often rank fairly well,
the disadvantage of having to share those leads among many vendors
may well make it not worth the effort. - Social Media Marketing:
Social Media Marketing can yeild results if done correctly.
Chatgpt research reveals that 60% of people needing
appliance repair are going to be between 35 and 64.
You can discover more about their preferred platforms here. - Old School Marketing Methods:
There are also some old school marketing methods you can use to generate income
while you get your online strategy together. For instance,
have you called all the local property managers in your area
to market your services?
So let's get started. The most important skill any web marketer can have
is being able to tell good web design from bad in terms of Google Organic Search .
To clarify, I'm talking about search engine performance, not the looks of a site.
Understanding How Google Makes It's Choices.
Have a good web site, is the advice all marketing sites give.
but none give specific directions on how to tell what good web design is.
Google's free Page Speed Insights tool let's you find out exactly what good and bad design is from Google's perspective.
You can use Page Speed Insights to ...
Measure Your Site:
The Page Speed Insights Tool is a free and simple way to instantly discover if there are technical problems with your site.What's more, it will also tell you exactly what to do to correct them.
If you find it's recommendations for improvements overwhelming, don't worry! We offer consulting services to solve these issues
should you need assistance.Discover Where Your Competitors Are Weak:
Page Speed Insights also gives you a way to figure out
just how competent the competition is.This can give start ups a distinct advantage in choosing a territory.
Assess The Market:
If you're thinking of expanding your territory into a lucrative area,
you can combine Page Speed Insights with the Google Search console.Search the area, then run the top ranking results on PSI to see how strong or weak they are.
- Measure Your Vendors:
Assess the Technical SEO skill of the web designers or marketers
you're considering doing business with.
Using Google's Page Speed Insights Tool
To start, I'd like to demonstrate what's possible with the right web platform.
Below is a Screen Capture of the results for the page you're currently on.
The Framework I use for my web pages is one of my success strategies.
You see, because my site is 100% on Technical SEO,
I get the maximum return for every other investment I make in marketing.
This is what keeps my appliance repair sites ranking in the top 3 results for dozens of keyword terms.
Now Discover Where Your Site Stands
Now take a minute and open Page Speed Insights!
I recommend you start by running your own site though it.
Then use it to assess your vendors,
your web designer and your SEO person.
You can also use it to assess keyword terms you'd like to target.
For example, search for "Appliance Repair Your Town" on Google,
then run the top 3 results though PSI.
You'll quickly be able to identify how hard it will be to rank for your keyword.
Again, this is important because if they don't have the skills to fix their own website, they certainly can't do it for yours!
OMG! What Do I Do About PSI Results!
We have solutions for any problems identified by Page Speed Insights
Our Marketing Appliance Repairs Online Course is for all you DIY folks
who'd like to learn to how to implement their own improvements,
and it's free for a limited time.
For those of you who get a headache just looking at all that technical stuff,
our consulting services are designed with you in mind.
For those of you just starting out,
we offer Appliance Repair Website plans
to launch your Appliance Repair Service quickly and effectively.
In conclusion, if you have questions not answered here
or would like to speak to us about launching your own website,
please give us a call at 843 568 5936